“The Fastest Way to Play”
Fast Play is a collection of games by the Illinois Lottery that you can play on a paper ticket in store or online in a digital experience. Depending on the tactic, the communications and creative change to best suit the space. The creative elements were created by a freelance 3D render artist based off of creative direction and visuals created by me.
Partner copywriter: Tim O’Halloran PORTFOLIO
The video below is the Fast Play Scan-N-Play Sizzle Reel. The task was to come up with a video to support the launch of our newest way to play lottery with minimal budget. This was storyboarded, directed, and shot in-house with no additional talent.
